social writing – agency: MBB
A pour of Remus gives the toughest bourbon drinkers of today a taste of Prohibition – the bootlegger way. True to its roots, Remus distills a little differently (bending the rules when needed). It set out to drive sales by boosting engagement on its social media channels.
My fix? Capitalizing on nostalgia to position Remus as a pour into the past. Telling the story of Remus on social is able to positively differentiate the product and build brand recognition.
Social Posts:
Above Post Copy: "Lawrenceburg calls us the oldest running distillery in town. We call it the longest pour in Whiskey City."
Above Post Copy: "With Prohibition in the past, we no longer have to keep things on the down-low. Thankfully, our rye never did. Grab a bottle of Highest Rye for a true taste of the past (and candied fruit, spicy cinnamon, and vanilla)."
Above Post Copy: "Your next drink should be as feisty as it is fresh. Take a sip on the wild side with a Bearcat."
Above Post Copy: "Bootlegging might've worked back then, but there's an easier way to tap into the speakeasy spirit. Raise a glass to your inner roar and drink responsibly with Remus."