brandwork & social writing – freelance
After working in the vintage biz, I noticed that resellers typically found mending their merchandise to be a pain – and clothes weren't making it onto the sales floor because of it. It's not that the resellers lacked sewing skills, but that mending them was a waste of their time. Enter Whipstitch Mending.
Whipstitch is a bulk mending service that caters to vintage resellers needing to save time on repairing merchandise before it hits their racks. My fix? Create a mending brand that speaks from an angle of ease and optimization, not a condescending one centered around a reseller's lack of expertise.
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